Entertainment trends have been more groundbreaking as technology is continuously changing – the entertainment world is now able to easily produce a “wow” factor. “Not only has technology made an impact on the way corporations conduct business. But on the way they entertain as well,” said Arthur Backal from Backal Management Group. Virtual realities, social media campaigns, and live performances have opened new windows to experiential marketing. Promotional models and brand ambassadors are able to work with different gadgets and tools while interacting with consumers, allowing brands to make a more lasting impression and attract more clients than ever before.
Other live entertainment acts are making a huge comeback. Street dancers and small bands are able to provide short-term energy; to keep the crowd engaged for the perfect amount of time. Corporate events and other parties are seeking to provide guests with over the top experiences. There is an increased desire to impress guests and have one’s event buzzed about in the social media world, since it has proven to be one of the most prevalent new aged promotional tools. Flawless has witnessed firsthand how contortionists, burlesque dancers, human statues, fire dancers, singers, magicians and MC’s have become increasingly more popular as they bring any event to the next level. These entertainers create a positive memory and help guests remember the event.
Written by: Talissa Trachtenberg